Arizona State University
University Senate
Fall 2013

Senate Motion #2014-16

Motion Introduced by: Curriculum and Academic Programs Committee, Eduardo Pagan, Chair
Date of First Reading: October 7, 2013
Date of Second Reading: November 4, 2013
Title of Motion: Request from the W.P. Carey School of Business– Department of Information Systems- for the establishment of an undergraduate Degree – B.S. in Business Data Analytics
Action Requested:
The Curriculum and Academic Programs Committee recommends University Senate approval
of a proposal submitted by the W.P. Carey School of Business – Department of  Information
Systems - for the establishment of an undergraduate degree – B.S. in Business Data Analytics

Rationale: The goal of the proposed BSBDA program is to produce graduates with significant quantitative skills that can create and manage big data infrastructure to facilitate large-scale business data analytics. The Bachelor's degree cultivates technical competencies to implement data gathering, cleansing, integration and modeling tasks and data asset analysis, whereas the W. P. Carey School's  Master's degree in Business Analytics cultivates decision-making  and data science skills required to manage Bachelor degree graduates and to ultimately utilize the data resources produced by Bachelor degree graduates. The proposed BSBDA degree addresses a predicted 50-60% gap by 2018 in the supply of talent capable of performing deep analytics to address business problems and opportunities. business intelligence, data visualization and enterprise data management.



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