2016-50

Arizona State University
University Senate
Spring 2016

Senate Motion #2016-50

Motion Introduced by: Curriculum and Academic Programs Committee, Steven Semken, Chair

Date of First Reading: March 28, 2016

Date of Second Reading: April 25, 2016

Title of Motion: Request from the Thunderbird School of Global Management–– for the establishment of a graduate certificate – Global Marketing

Action Requested: This curricular proposal has received all college, school, unit and university administrative approvals, and is being presented to the Senate for review and voting decision.   

Rationale:The Graduate Certificate in Global Marketing is a 15 credit hour program which provides specialized content knowledge essential to graduate placement in the business, government, and non-governmental entities that operate on a global scale. Global marketing, while utilizing some of the foundational theories and tools used in traditional domestic marketing, expands this content to include nuanced elements needed to make informed decisions across borders and in different cultural environments. For global marketing, the domestic marketing frameworks and tools are in many ways necessary but not sufficient. To make managerially prudent decisions, students need to appreciate and fully understand the idiosyncrasies and complexities of political, economical, legal, societal, and cultural differences that exist in foreign markets.