Arizona State University
Senate Motion #2020-17
Motion Introduced by: Curriculum and Academic Programs Committee
Date of First Reading: October 7, 2019
Date of Second Reading: November 4, 2019
Title of Motion: Request from the Herberger Institute for Design and the Arts – School of Music – for the establishment of a graduate certificate – Music Entrepreneurship.
Action Requested: This curricular proposal has received all college, school, unit and university administrative approvals, and is being presented to the Senate for review and voting decision.
Rationale: The Music Entrepreneurship graduate certificate program will welcome and accommodate all university graduate and non-degree students (music majors and non-majors with a background in music) who are interested in exploring the business of the music industry in an entrepreneurial context. The music industry is undergoing enormous changes in how content is produced, distributed, and consumed, and musicians must go beyond traditional music skill sets in order to be prepared for the vast opportunities inherent in the changing marketplace. While students in other programs at ASU explore marketing, finance, small business organization, business plan development, arts management, etc., music entrepreneurship certificate students will benefit from a menu of courses designed for musicians seeking to develop entrepreneurial skills and an understanding and synthesis of these skills from a music perspective. The Music Entrepreneurship certificate will provide students the skills and tools necessary to create sustainable careers in the 21st century.