2024-35

Motion Introduced by: Curriculum and Academic Programs Committee

Date of First Reading: November 27, 2023

Date of Second Reading: February 26, 2024

Title of Motion: Request from the Herberger Institute for Design and the Arts – School of Art  – for the establishment of an undergraduate degree – AA in Merchandising

Action Requested: This curricular proposal has received all college, school, unit and university administrative approvals, and is being presented to the Senate for review and voting decision. 

Rationale: The AA program in merchandising at Arizona State University is a distinctly professional, hands-on degree program that teaches students the fundamentals of fashion merchandising. Course offerings emphasize key skills sought across the fashion retail industry such as merchandising, trend forecasting, consumer behavior analysis, retail management and branding. All courses are embedded within the principles of sustainability, producing the next generation of environmentally conscious industry leaders.