2026-80

Motion Introduced by:  Curriculum and Academic Programs Committee

Date of First Reading:  March 2, 2026

Date of Second Reading:  March 30, 2026

Title of Motion: Request from Walter Cronkite School of Journalism and Mass Communication – for the establishment of an undergraduate degree – BA in Strategic Communication

Action Requested: This curricular proposal has received all college, school, unit and university administrative approvals, and is being presented to the Senate for review and voting decision.   

Rationale: The proposed BA in Strategic Communication will deliver learning in the core skills and competencies employers expect: multimedia content creation; strategy development; content, brand, media relations and public relations campaigns; primary and secondary strategic communication research; audience research and analytics; social media and community management; project management; ethical decision-making; media law; and more, delivered in the Cronkite School's signature "teaching hospital" pedagogical approach.