2013-22

Arizona State University
University Senate
Fall 2012

Senate Motion #2013-22

Motion Introduced by:         Curriculum and Academic Programs Committee
                                                Arnold Maltz, Chair 

Date of First Reading:          November 5, 2012

Date of Second Reading:      December 3, 2012

Title of Motion:  

Request from the W.P. Carey School of Business – Department of Marketing– for the establishment of an undergraduate certificate – Sports Business

Action Requested:

The Curriculum and Academic Programs Committee recommends University Senate approval of a proposal submitted by the W.P. Carey School of Business – Department of Marketing – for the establishment of an undergraduate certificate – Sports Business

Rationale:

The Certificate in Sports Business is targeted to W. P. Carey BS students, and is neither limited to marketing majors (concentration) nor excludes students who are pursuing a marketing degree (minor). As indicated by the membership in the Sports Business Association (SBA), the almost 200 members of this club are comprised of business students from all disciplines. As a result, this Certificate will allow business students to enhance their educational experience by pursuing Sports Business, as an interest area, in addition to their BS degree. Though the courses are offered through the Marketing Department, the content will draw across disciplines. For instance, the introductory course, Sports Business, as well as Sports Projects, will include cross-disciplinary coverage. More importantly, the Certificate in Sports Business clearly leads to advanced specialization in the field. In fact, this Certificate draws on the curriculum that formerly comprised the Sports Business specialization in the MBA program. Finally, given the competitive marketplace in Arizona, this Certificate offers a new option for W. P. Carey students that could attract more students to ASU.